With smartphones, tablets, and iPads on the rise for usability on mobile devices, responsive web design has become more important than ever to create a instant gratifying experience for all kinds of users who access the internet in any possible way. Scaling web pages and its content to different screen sizes and devices while making them viewable and interactive as they would on a computer size contributes well to the success of your product. If it wasn't, mobile device users would not get the same user experience as a desktop user would when they view the same website or mobile app. First impressions are everything, because they leave a lasting impression. If one user's impression were to elicit a negative response, it could spread and squander any potential long-term success your business and your product may have.
Responsive web design is also beneficial to marketing and SEO. First, it improves site usability. If users have a hard time navigating through your website, it's unlikely they'll ever stick around. Second, it increases mobile traffic to your site on the mobile version. Mobile browsing has been steadily increasing over the years, and you can take advantage of that by scaling your product for those users. Third, there would be less bounce rate for your product. Bounce rate is how fast a user enters your product and then leaves almost immediately. This could be due to poor usability on your site on a different screen size. In the end, it all comes down to adjusting your product for users to get the same user experience as others, no matter what device they're on, which in turn, increases your SEO score, and maintains positive word-of-mouth.
We aren't just going to blindly build your product with the tunnel vision of just one screen size. During our web development, proper attention is given to this approach to web design. We take every device used to access the internet into consideration. We ensure that your website or mobile app will adjust perfectly to the various screen resolutions, image sizes, and text visibility.